CHARACTER CULTURE × WEB3New token information
The yellow YURU COIN character logoYURUCOINYuruFun
JAEN
HOMEECOSYSTEM & VISION
ECOSYSTEM & VISION

From characters
to a world of possibilities.

YURU aims to create a place where participation continues and new businesses can grow. Discover our vision and the role of each service.

THE BIG PICTURE

The bigger picture, at a glance.

Fans take part, rights holders create experiences, and YuruFun brings those opportunities together. YURU is intended to connect services across that network.

FIG. 03
Concept

Who participates, where and how?

Who participates, where and how?
Fans & participants

Discover, play and support

Rights holders & communities

Plan, deliver and report

Where people and projects meet
YuruFunA home for games, projects and updates
GamesExperiences
YURU COIN

A token intended to connect services; uses are defined by each project.

Mobile reading view · Enlarge opens the full diagram

Service roles and planned connections. Each project defines its own participation terms.

Read the diagram as text
  1. 01
    Fans & participants

    Choose a character or project they care about

  2. 02
    YuruFun

    Bring projects, games and updates together

  3. 03
    IP owners, regions & businesses

    Provide experiences and products under agreed rights

  4. 04
    YURU COIN

    A token intended to connect services

FIG. 03 / YURU COIN

Who participates, where and how?

Who participates, where and how?

Service roles and planned connections. Each project defines its own participation terms.

OUR VISION

More than a first meeting.
A connection that grows.

Bring great IP together.
Give fans a reason to return.

We want the interest sparked at an event to lead to lasting participation and new business. That takes experiences people want to revisit and operations that can support the next project.

Starting with Japanese characters, we aim to connect games, everyday activities, digital products and local experiences. YuruFun is the platform, with YURU COIN as a common token for building lasting connections between IP and fans.

HOW IT CONNECTS

Five roles. One connected vision.

01
DISCOVER

Yuru Chara Grand Prix / Yuru Verse

Culture and events

A place to discover characters. In-person events and online activities bring local communities, rights holders and fans together.

02
CONNECT

YuruFun

Live platform / planned expansion

A platform connecting participation, products and activity updates. Building on the services available today, we aim to help people discover IP, understand terms and follow what happens next.

03
ENGAGE

Games and Yurupo

Games available / Yurupo integration planned

Reasons to take part every day. We are exploring how games and everyday activities can lead people to their next experience.

04
PARTICIPATE

YURU COIN

Solana SPL token

A common token connecting different services and projects. Each use case has its own terms. Buying a token is not intended to be a requirement for every experience.

05
GROW

IP・RWA

Future vision

Explore character products and individual real-world asset offerings. Each would need clear rights, usage terms, management responsibilities and ongoing reporting.

THREE WAYS TO MAKE IT REAL

Three examples of what that could look like.

Make the idea of growing IP concrete. These are illustrative concepts, not claims about live features or products currently on sale.

ILLUSTRATIVE SCENARIO / 01

From meeting a character to discovering a place.

Imagine a character that introduces local attractions and products. The aim is to keep that connection alive.

  1. 01Discover at an event or on social media
  2. 02Explore local stories through a game
  3. 03Review the terms and join a project
  4. 04Experience the place or its products

For fans

Fans have more reasons to explore a place, visit it or discover its products.

For creators & organizers

Organizers can keep communicating between events and guide people toward local experiences.

What needs to be agreed

Character rights, participating venues, dates, benefit delivery and costs.

FIND YOUR WAY IN

Find your way to take part.

FOR FANS✺
01 / YOUR YURU

Find what you love.
Start exploring.

Play a game, discover a character and meet people who share your interests. You can experience YURU without specialist knowledge.

  • Try a free game
  • Follow official community updates
  • Discover events and new experiences
See how to start
A STORY OF PARTICIPATION

One character encounter.
The next experience begins.

An illustrative journey using a local character. It does not represent a signed IP agreement or features already available.

01

Discover

Meet a character at an event or on social media and become curious about its story and local community.

02

Play and participate

Stay involved through YuruFun experiences and mini-games as part of everyday life.

03

Enjoy the experience

Discover limited experiences, local products or activities under the terms of each project.

04

Return

Follow activity reports and new projects. Support becomes a reason to take part again.

From a moment of support to products and experiences.
And then, the next visit.
SUSTAINABLE BUSINESS

Sustainable operations.
More room for new ideas.

Support product development, help projects launch and manage ongoing participation. A proposed business model that connects revenue to the value delivered.

01

Product and launch support

Planning, rights checks, service setup and launch preparation. Helping rights holders and businesses turn a first idea into an experience.

02

Sales and transactions

Participation and transaction operations under individual product agreements. Payments to rights holders are separate from platform revenue.

03

Ongoing operations

Information management, activity reporting, benefit delivery and support. The work that keeps experiences running after launch.

04

Sponsors and collaborations

Events, promotions and merchandise with businesses and communities. Projects designed around a shared purpose.

This is a proposed business model. Fees, responsibilities and terms are set by individual agreement. It does not promise revenue distributions to YURU holders.

BEYOND THE NEXT

Japanese IP.
Global opportunities.

Experiences that fit the communities they reach.
New applications for the systems we build around IP.

FUTURE VISION

International and regional expansion

Adapt language, culture, events and payments to each region, creating ongoing connections with Japanese IP.

Real-world assets and the environment

Explore participation and reporting for assets such as art and forests. Rights, management and valuation need to be established for each project.

Technology that grows with use

Solana is the current foundation. A dedicated chain is a long-term area of study, to be evaluated against actual use, costs and maintenance needs.

FIG. 07
Concept

Separate revenue from partner payments

Separate revenue from partner payments
Users & businesses

Pay for products or services

Settle according to the contract
Rights-holder payments

Compensation agreed in the contract

Project costs

Production, delivery and payment costs

Operator revenue

Agreed fees and service charges

Total payments ≠ operating profit

Mobile reading view · Enlarge opens the full diagram

A proposed business model. Total payments are not operating profit and do not imply dividends for token holders.

Read the diagram as text
  1. 01
    Users & businesses

    Pay for products, setup or ongoing services

  2. 02
    Contract-based settlement

    Allocate payments to rights holders and cover costs

  3. 03
    Operator revenue

    Agreed fees and service charges

  4. 04
    Build the next project

    Reinvest after development and operating costs

FIG. 07 / YURU COIN

Separate revenue from partner payments

Separate revenue from partner payments

A proposed business model. Total payments are not operating profit and do not imply dividends for token holders.

FIG. 08
Concept

What can be shared? What must be specific?

What can be shared? What must be specific?
01
Shared foundations

Participation, user guidance and progress updates

02
Local conditions

Language, culture, payments and availability

03
Product conditions

Rights, custody, valuation and duration

Mobile reading view · Enlarge opens the full diagram

Overseas and RWA expansion are future plans, assessed separately once local and asset-specific conditions are in place.

Read the diagram as text
  1. 01
    Shared foundations

    Participation, user guidance and progress updates

  2. 02
    Local conditions

    Language, culture, payments and availability

  3. 03
    Product conditions

    Rights, custody, valuation and duration

FIG. 08 / YURU COIN

What can be shared? What must be specific?

What can be shared? What must be specific?

Overseas and RWA expansion are future plans, assessed separately once local and asset-specific conditions are in place.

REAL CHARACTERS. REAL CONNECTIONS.

Real characters. Connections that last.

YURU starts with people who care about characters and the places they represent. These real event photographs show that culture in action.

Characters and supporters at an official Yuru event
YURU CHARACTER CULTUREOfficial event report
FROM AN EVENT TO EVERYDAY LIFE

A meeting can become
a lasting connection.

Characters make local culture and stories approachable. YURU aims to connect the excitement of meeting them with games, updates and experiences that continue after the event.

435characters entered online
Yuru Verse 2026

These photographs document real events. Event participation is not a measure of YURU holders, platform users or IP owned by the project.

Photo sources and event details are listed in the image credits. View image credits ↗

OUR NEXT CHAPTER

From one experience
to a growing ecosystem.

Learn from real participation, then bring a proven approach to the next character and the next community.

FIG. 09
Concept

Validate each stage before expanding

Validate each stage before expanding
01
Define

Clarify IP, rights, responsibilities and costs

02
Pilot

Test participation and delivery with a few projects

03
Evaluate

Measure return visits, delivery and economics

04
Expand

Apply what works to more IP, regions and sectors

Mobile reading view · Enlarge opens the full diagram

These are development stages and decision criteria, not guaranteed delivery dates.

Read the diagram as text
  1. 01
    Define

    Clarify IP, rights, responsibilities and costs

  2. 02
    Pilot

    Test participation and delivery with a few projects

  3. 03
    Evaluate

    Measure return visits, delivery and economics

  4. 04
    Expand

    Apply what works to more IP, regions and sectors

FIG. 09 / YURU COIN

Validate each stage before expanding

Validate each stage before expanding

These are development stages and decision criteria, not guaranteed delivery dates.

This roadmap describes a business vision. Timing and implementation depend on agreements, budgets, development progress and actual use.

BUILD WITH YURU

Build the next chapter
together.

For rights holders, local governments, businesses and developers. Start with your goal and the experience you want to create.

01 / CONSULT

Clarify the goal and rights

Whose IP is it? Who is the experience for? What will it offer? Define the required rights and permissions.

02 / DESIGN

Agree on terms and roles

Set the offering, duration, costs, responsible parties and settlement process for each project.

03 / OPERATE

Support it after launch

Manage participation, delivery, reporting and support. Use what you learn to shape the next project.

Start with your idea.

Tell us about the IP, your goal, preferred timing and proposed experience.

Discuss a collaboration
READ THE WHOLE STORY

The next chapter of YURU,
in one place.

Explore the vision, ecosystem, token, business model and roadmap in our whitepaper. A detailed guide to how the project fits together.

12 chapters onlineDownloadable PDFLink to the 2025 original
Read the whitepaperDownload PDF

2026 Web revision draft · 10 Nov 2026
Verified information and future plans are presented separately.